Litecoin Foundation, which promotes the development and adoption of Litecoin cryptocurrency, announced becoming the official Cryptocurrency Partner of UFC 232, which will take place this Saturday in California.
This situation shows us, that sponsoring football teams or big events slowly becomes the norm in the cryptocurrency industry. What is even more interesting, is the fact that big crypto-players are getting more “aggressive” when acquiring new non crypto-users.
Sponsoring of Ultimate Fighting Championship by Litecoin means, that for the first time in history of cryptocurrency industry organization related to coin development becomes a partner of such big event. It is good to mention, that UFC fights are watched by millions of people all over the world.
Congratulation for Litecoin from the Darb Team! Create such an amazing exposure of crypto currencies to general audience is always worth celebrating!